As data volume, users, and use cases grow, there is a movement to democratize data — "data for everyone" (pretty hard to argue against democracy!) — but an un-governed self-serve model pushes the responsibility to the end-user. Data consumers now tussle with data day in and day out, often repeating the work of others, with a higher potential for inconsistencies and errors. But concentrating data generation in a select few producers to improve governance is either unworkable or creates bottlenecks.
Despite having the data, it’s time-consuming, error-prone, and strongly data team dependent to operate on data. Trace is for organizations that want a radically democratic data culture that is backed by good governance.