mParticle

mParticle

A CDI solution to collect and sync data to third-party tools and data warehouses. It also offers CDP capabilities along with data governance tools.

Teams

mParticle

caters to:

Data
Operations
Growth
Marketing
Product

What need does

mParticle

fulfill?

mParticle core offering is their CDI solution that takes care of data collection and syncing. It also offers audience building and identity resolution (CDP capabilities) as add-ons.

mParticle offers a range of SDKs and an HTTP API to track data from first-party data sources — website, web app, and mobile apps, as well as from almost three dozen third-party tools (Feed integrations in their directory). 

mParticle enables teams to build audiences by combining data from multiple sources and syncing these audiences to a range of advertising and marketing tools for personalization purposes (Audience integrations). Additionally, teams can sync raw events to a data warehouse as well as to a range of third-party tools to trigger workflows (Event integrations).

What are the core features of

mParticle

?

  • SDKs and APIs to collect data, store it in a warehouse, and sync it to third-party tools
  • Tools to enforce data governance and ensure data accuracy
  • Identity resolution and audience segmentation (core CDP capabilities)

What are the benefits of using

mParticle

?

  • Event data can easily be made available in a variety of third-party tools
  • Customer experiences can be personalized by combining data from multiple sources
  • GTM teams have the flexibility to work with data without relying on the Data team
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